PANGA
DISRUPTING THE SOCIAL QUO
The word PANGA, derived from the Punjabi language, means to cause trouble, or mischief.
And thus, throughout history, while PANGA has generally seen as a negative label of people who are moronic and laughable, we see it as a way to subvert these outdated notions. PANGA for us is about empowering the displaced and bringing together diverse and ambitious individuals to create new ways of imagining our future. Our vision of PANGA are those individuals who collectively work together to create new forms of art and creativity through challenging traditional notions around community, cultural identity, and disrupting the peripheral spaces in which we exist, bringing our too often silenced voices from the margin to the center.
Taking this vision of PANGA, we bring it to the streets of Toronto, Canada, an urban landscape also stepping out of the shadows of Dubai, New York, Paris, London, and Los Angeles to pioneer a new vision for the way we view culture.
From the bustling markets of little India and the Danforth in the East End, to trendy pubs and night clubs in Parkdale along the Queen Street West, from working class culture and Immigrant Nostalgia in Kensington Market and Chinatown, to Museum Mile and old money Yorkville on Bloor Street West, and the south asian suburbia of Mississauga and Brampton. PANGA seeks to create a brand that creates a kaleidoscope of outsider culture based in the backdrop of Toronto in all of its highs and lows, past and present, future into the unknown.
PANGA, Recently went through a reinvention of their brand, in order to understand small and intricate details of producing high quality garments. This reinvention has allowed the brand to approach the language apparel design as a way to create garments that center itself at the intersection between Music, Design and Film - In hopes of developing a cutting edge aesthetic that be a reflection on today’s contemporary culture.
PANGA seeks to foster an experience of intimate collaboration with international designers and artists from around the world in order to nurture their brand; one that exists at the forefront of building a collective community for its customers while seeking to foster their individual luxury streetwear style.
